DIGITAL MARKETING STRATEGY
Everything starts with your strategy. Yet, true marketing strategy is often overlooked in professional services.
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Kanary Digital can help move you from a disconnected, sporadic activity plan to a coherent strategy with clear objectives, targeting specific audience segments across multiple channels.
Aligning your business objectives with your marketing strategy, we ensure all of your marketing activity is working as hard as it can for you, to move your customers along their buying journey.
OUR APPROACH
DISCOVERY
We immerse ourselves in your world. Understanding your business strategy, your customers buying habits and what your key internal stakeholders need from marketing provides us with the full picture of what you’re trying to achieve and some of the elements you’ll need to get there.
MARKET ANALYSIS
We identify the blue ocean. Carrying out a full competitor review and analysing the key markets that you’re operating in gives us a clear picture of space in the market that you can occupy and become distinctive in.
STRATEGY
We plot your route to success. Taking everything we’ve learnt about your organisation and your customers, we create a digital marketing strategy that outlines clear objectives, strategies to achieve these and a segmented approach that addresses your key audiences.
AUDIT
We assess where you’re currently at. Looking at your existing marketing activity, use of digital channels and how you are using your CRM or marketing automation platforms, to help us to understand the strengths and areas for improvement in your current approach.
AUDIENCE MAPPING
We understand your audience. Identifying the different audiences you market your services to, and their buying patterns, helps us to create audience personas, to ensure you’re delivering the right messages to the right people.
ACTIVITY PLAN
We make theory a reality. Using the strategy we've created for you, we produce a detailed activity plan across your different channels that will help you to achieve your overall business objectives and transform your digital marketing.
LET'S TALK DIGITAL MARKETING
We'd love to hear from you about your digital marketing challenges.
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Fill out the form and one of our team will get back to you.